Behavioural Studies, Attitudes Explain the purpose of the use of Essay

Behavioural Studies, Attitudes Explain the purpose of the use of shocking images in campaigns to prove change an individuals attitude. Use examples as illustrations - Essay ExamplePeople are also affected by advertisements though emotional responses, and this is another important factor out in the use of shocking advertising. Understanding psychological and social bases for attitudes may be the key to using shocking advertising to influence individual behavior. identicalness is a key component of many walks of social life, from home to work. Indeed, Mullins suggests that committed staff with valuable individuality are one of the keys to organizational health and mastery (Mullins, 2007). Psychologists have developed a number of different ways of defining the individual Eysenck defined them through two key personality differences introversion/extraversion and stability/instability (or neuroticism). Others, such as Cattell, divided the individual personality into surface traits, whic h are consistent and form the basis of behavior, and source traits, which underlie and affirm the surface traits. These two ideas rely upon the notion of a fixed individuality, which implies that the individual would not be affected by shocking advertising in the long-term.