HP Case Paper Essay Example | Topics and Well Written Essays - 750 words

HP Case Paper - Essay ExampleHP in any case laid emphasis on differentiation, constant change, and creating a brand family, as easy as pass additional services and accessories. For price, HP has introduced a wide range of competitive pricing based on the differentiation of carrefours. This has seen an increased margin for retailers and wholesalers through the bundling of accessories and services (Kotler 394). For the promotion element of the marketing mix, HP, over the years, has foc delectationd more on the creation of a brand identity on the high society and products. Thus, they changed their outline to pull based from push based, with greater spending implemented on sales promotion and advertise (Kotler 391). Finally, for the place element, HP has begun to offer better terms of payment, as nearly as bigger amount of money on discounts for the dealers. Because of the improved relationship with the dealers, HP has increased its number of full time retailers to 750 from 350 , as puff up as stocking additional 1050 dealers for a portion of their line. Discuss two concepts covered in the chapter that best fix to this case and how? Social marketing is the adoption and adaptation of processes, institutions and commercial marketing activities as a elbow room to induce behavioral change among the target market on a permanent or flitting basis in order to achieve its fond goal (Kotler 395). It involves the induction of an approach of leadership, which involves deliberate use of persuasion and influence to move the target market to a course of action that is more specific. For the social marketing concept, the company should consider the long-term interests of the society and consider the inevitably and wants of the customers. HP has given its committal aimed at drastically cutting down their impact on the environment. HP has managed the impact of its energy needs via the calculation of GHG emissions, which their daily operations produce through their u se of electricity and by their daily operations. The selling concept is the nonion that the customer will not profane something automatically but, rather, it needs to be change to them (Kotler 396). This means that a persuasive sales assistant or advert that tells the customer of the ways the product will alter their lives, which could make them buy a product that they do not desire. The consumer will not purchase enough products from the organization until they undertake promotional selling. Consumers are inert and require goading to buy through conversion of their inert need to a purchasing motive via selling and persuasive action. Hp understands the wants and needs of the customer and, therefore, customers will not purchase their products unless they are promoted and sold. Hence, HP has placed increased counseling on the creation of sales transactions by conducting regular promotions, which are aimed at attracting customers, as well as increasing the truncation of sales. Whi ch of the sales pressure structures described in the text best describes HPs structure? HP utilizes a separated consumer sales force as its sales force structure. In decentralized organizations, field sales managers carry out the everyday operations of the organization, as well as shouldering responsibility for their sales staff performance (Kotler 392). The sales force also consists of a diverseness of specialist generalist salespersons. However, the employees do not make all of the companys sales the companys sales force structure utilizes home-based telemarketers. They also have independent sales agents on rivet who conduct their sales in particular geographic areas. What are the positive and negative aspects of HPs new sales force struc

Harlem Renaissance Essay Example | Topics and Well Written Essays - 500 words

Harlem spiritual rebirth - Essay ExampleSupported by the African American Church and even more so by the African American writers, playwrights, artists, and musicians the expression of African American resentment and the new grown self- potency was demonstrated in their protests of American entry into the First World War in 1917. The Harlem Renaissance was unquestionablely vocal against what they believed was a capitalist war that was not in their interests, and so exhorted the African American brought into forward-looking York from the S step to the foreh to support the war effort, to join the trade unions instead of being involved in the actual fighting in the war. Yet, many of the African Americans did go to war, expecting to get full citizenship. The denial of citizenship along with the segregation faced by them in the army, caused the returning soldiers to be involved in the expression demanding more rights for the African Americans (Williams, p.1-20).The newly found prospe rity of the African Americans disappeared with the capital Depression in 1929. This was to have a laboured impact on the survival of the Harlem Renaissance. In the beginning, the Great Depression had little impact on the fortunes of Harlem. keep went on as usual and the great writers continued to churn out inspirational works that denotative the African American desire of greater freedom and social expression. Yet, the era of the great days of Harlem were over. wearing of the new found prosperity gradually reduced the importance of Harlem, as people strived to face the challenges of the Great Depression. The final nail in the coffin was the repeal of Prohibition by the government in 1933. The nightlife of Harlem disappeared, with the world of Manhattan preferring to remain in Manhattan, as they could drink legally in Manhattan. Many of the Harlem residents lost their jobs and were forced to eke out a living in penury, leading to racial riots (Worth, p. 92-98). Yet, to view the impact of the Harlem Renaissance as throttle to

WELLS FARGO Essay Example | Topics and Well Written Essays - 250 words

swell FARGO - Essay ExampleIt will be important to carry out a situational analysis of the come up Fargo (2011), as well as the market and specific issues that will be the part of address of the rise Fargo (2011)s feed.The company will create PPR by including different imperative messages that will represent the well Fargo (2011)s positioning strategy in detail in its marketing plan. The publics will include customers, consumers, employees, suppliers, investors, auditors, press, publish media, businesses, and financial analysts in the campaign that will do more than only marketing. It is very significant that PR campaign should have a prioritized list of abovementioned publics of the swell Fargo (2011)It is very important for every PR campaign to influence companys authorities to accept, trust, and belief, and to spread this quality and values of Wells Fargo (2011), it will be efficient to come up with a list of spokespersons on different issues. This will allow Wells Fargo (20 11) to relate effectively with its publics, such as corporate culture, and different services that have been causing hurdle for the company along with expression of objectives and values of the Wells Fargo (2011) that will provide awareness to the publics, and at the similar time, ensure alteration of negative exposure into a positive

Professional Ethics Essay Example | Topics and Well Written Essays - 1250 words - 1

Professional Ethics - Essay ExampleHowever, as important as ethics are for any and all professions, the need and importance for ethics in spite of appearance the IT profession is arguably even more profound. As such, the following analysis will seek to bind the reader with an understanding of the way in which ethics is of such a vast importance inwardly the IT profession and is so central to practice of good business behavior. Furthermore, the analysis will also imbibe upon some of the questions of value and how they are different from questions of fact. Lastly, examples of the IT profession in addressing issues of ethics will be utilized as a means of drawing further prints upon the situation and moral needs that might be illustrated.According to the ACM, the scratch of ethics for IT professional persons includes nearly 24 points among these contributing to human well-being, avoiding harm to others, honoring holding rights and copyrights, respecting privacy, honoring confiden tiality, and seeking to improve public understanding of computing and its consequences. Whereas this is by no means an stark(a) list of all of the determinants that the ACM seeks to put forward, it does provide a running commentary on some of the aspects that the ACM code of conduct understands as central to the application of ethical and morally responsible IT give way. Arguably, unrivaled of the most typical facets of ethics, or even of ethical considerations, within the IT profession is concentric upon the overall amount of data and responsibilities that the IT professional has at his or her disposal (ACM, 2014). As a direct function of the way in which IT work is performed, it individual working within this particular career path will necessarily have nettle to a broad variety of different personal, sensitive, and public information. Likewise, although it is somewhat dangerous to state that the ethical considerations for one particular career path are higher than another, i t is fair to state that the overall level of responsibility that an IT

World view discussion about the flaws of the belief system of the Research Paper

World view discussion about the flaws of the principle system of the holiness of Scientology - Research Paper ExampleDespite the many negative character traits of the founder, scientology is considered a religion that uses dirty tricks as well as being a killer4. The religions pleasure ground game practice has attracted many opponents who have been maltreated through propaganda and malice. Whats more, while under the worry of Flag Service Organization (FSO)5, which is a branch of the Scientology Church, Lisa McPherson passed on after being neglected on the basis of religion. Every religion should struggle to give life but for religion of scientology that is not the case. Religion of scientology does not only rip off but is also anti-psychiatry. One has to take expensive courses in order to be part of the religion. According to the religion of scientology human beings are spiritual and all that psychology does is to reduce them into robotized and drugged states6.In order to trac t a gospel of Jesus Christ with a believer of scientology, there is need to invoke the application of existence of human beings and other creatures. It is important to let by outlining how the world came to be making such a believer to accept the presence of few supernatural powers that led to creation of the earth, heaven, and all that is within the earth. Once the believer is convinced of such existence, it becomes easier to share with him/her the gospel of Jesus Christ from the perspective of the existence of supernatural

Specialty Equipment Market Association Case Study

Specialty Equipment Market crosstie - Case Study ExampleIn illustrating the problem, in that respect are certain recommendations leave behindd regarding how the break on taxes burn be successfully implemented along with the providing a cost analysis of the recommended solutions. Specialty Equipment Market Association (SEMA) is one of the leading trade associations related to the railcar merchandise, which was established in the year 1963. Generally, SEMA deals in the market in exchange ( buy and selling) of old or ancient cars along with modifying their machines. Furthermore, this dealing is particularly observed in the automotive aftermarket and it targets high income earning community (SEMA, 2012). Automotive aftermarket flock be defined as the market segment where the old and age-old cars are brought together for buying and selling after modifying and remanufacturing with upgraded technology. Contextually, the automotive aftermarket is also known as the secondary market ( Automotive Industry Association of Canada, 2003). Antique/collector vehicles are those cars which are extinct in nature in terms of market presence with possessing unique features, designs and are generally available in a single piece in the entire market. In the developing world, it is observed that there is a demand for antique cars from high-class confederation in order to fulfil their hobbies.The problem that has been identified in purchasing or keeping antique or collector cars is paying off excess or extra taxes to the government as compared to other new cars taxes. Considering the particular problem, the paper aims to present a measure to the federal, state government stating that the government should provide the break on imposed taxes to the owners who have kept or bought antique cars from the automotive aftermarket.After identifying the problem, it can be analyzed with the help of a strategic analysis tool i.e. SWOT analysis to signalise the key aspects related to the p roblem. This is because it will help to provide a positive support to the recommended measure plot of land presenting it to the federal government.

Originality in Modernism and Postmodernism Essay

Originality in moderneness and Postmodernism - Essay ExampleThe essay Originality in Modernism and Postmodernism highlights the phenomenon of originality in modernism and postmodernism. Often, attempting to be original in these schools of literature just results in a sacrifice in intend and coherence, and ultimately comes at the depreciate of the reader. In this essay I wish to argue that originality is simply another literary convention which modern writers have now become fixated with. In attempts to produce the most unanticipated and rare piece of work, meaning and coherence become compromised. To show this I will look at T.S. Eliots The Waste Land, John Barths broken in the Funhouse, and John Bergers G A Novel. In the modernist poem The Waste Land, T. S. Eliot attempts to break every feasible rule of poetic structure, by alternately mixing multiple types of structures and abandoning any type of structure at all. He adds in near-random quotes from various religious texts and literary sources and switches into German and a few other languages at certain points in the text. The five sections tell seemingly unrelated stories about characters who have nothing to do with one another. The reader is supposed to get the overall sense of futility in modern life. As Vicki Mahaffey puts it, it takes lead in a shared cultural nightmare a devastated Europe in the wake of the scratch World War. If the point of the poem is simply to convey a feeling of futility and nihilism, it does that very well. However, any big plot is lost on readers.